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Wednesday, January 27, 2010

Logos with hidden meaning

Logos often use conceptual and abstract graphic design tricks. A cleverly designed logo often appears to be extremely simple, but look a little deeper and other elements can become obvious.

Whilst browsing the internet we came across some well known (and not so well known) brands that aren't all they appear.

You see logos every day, but are you aware that some of them contain elements that can be easily missed. Have a go and see if you can spot the hidden symbolism - off you go!

This logo is designed with a font where every letter is a variation of the number 8.

This simple picture of a young girl doing her yoga exercise contains a hidden element. The body pose is creating a map of Australia.

Has anyone ever noticed the logo while enjoying the bar. It clearly shows the Swiss Alps but …Toblerone originated in Bern, Switzerland - a city whose name means, “City of bears”. Look at the logo again you'll find the bear in the logo. Got it?

The swirl at first looks quite arbitrary but look closer and you can make out abstract letters representing SGG.

A packaging company, with the logo showing a broken down box in the shape of the letter “P

The designer has integrated a bed with the letter “M”.

Notice that its logo represents Paris with the joined "tt"s of Lafayette forming the shape of the Eiffel Tower.

A standard film reel turned to look like a spooky ghost.

Two musical notes are bent in a way to make a heart and headphones.

An Online Food Delivery service, emphasising its online'ness. The logo shows a fork formed into an @ symbol

You've seen it thousand times but have you ever noticed the arrow formed between the letters “E” and “X”?

A company which designs tractors. The letters “E” and “H” make up a graphic representation of a tractor.

This Home Appliance company has used the negative space to indicate the “E” and “D” making the logo look like an electric plug.

Apparently the Big Ten College Group has eleven schools but they didn’t want to change their name. So they used their logo to hide the number “11”.

Hands up all you who just saw the smily face. The original concept behind this was that amazon.com has everything from a to z.

Sexy Typography

Believe it or not type can be sexy. A rampant descender or a frolicking ampersand makes our toes curl. Good, creative, typography is one of those things that gets us designers all weak at the knees.

Whilst browsing the web we came across some of these fine examples for you to drool over. Enjoy.